1920's!

The 1920’s was a time for good girls to be bad…at least at night! It was the era of the flapper girls

1920s iconic makeup looks

http://3.bp.blogspot.com/-5CGX6LYyBJE/UaY4oJOWbjI/AAAAAAAADdk/hEqR-PreLrg/s1600/Fotor052918189.jpg

 

Makeup played a huge part in helping women recover from the horrors of the war, and assert their new sense of feminine power. Helena Rubinstein famously said  ‘ If you can show me a woman who doesn’t want to look young and beautiful – well, I’m afraid she isn’t in her right mind. Women all want it – and we admit that they do!’

Hollywood stars like Clara Bow made the cupids bow lip – a self-shaping lipstick developed by Helena Rubinstein – popular and the image of the 1920s woman with her bow lips and dark eyes peering out from under her cloche hat has defined the look to this day. Shaping the mouth became a major pastime for women, with metal lip tracers being sold to help achieve the perfect pout. The defining look was a youthful glow to contrast the ivory pale skin, with creams, rouge papers and various liquids being sold.

http://glamourdaze.com/history-of-makeup/1920s

 

 

1920s eye and lips

http://www.return2style.de/swingstyle/makeup/20amimup.html

 

At first, beauty products were not about changing one’s look but about enhancing natural beauty. Face creams, lotions, and powders all helped even out skin tone. Getting a “facial” at a “beauty salon” was unheard of in 1917 but by 1929 the beautician industry had 18,000 beauty parlors in America. The industry of women’s beauty services had exploded.

As the decade progressed the quality of makeup improved. The number of products went from a few dozen to 450 by 1924. By the end of the twenties there were 1300 brands and shades of face powder, 350 rouges, and a hundred red lipsticks. It was a 52-million-dollar industry

 

inspiring 1920s makeup

http://vintagemakeupguide.com/wp-content/gallery/1920s-flapper-makeup-style/1920s-flapper-makeup.jpg

 

For the eyes, the look many aspired to was the dramatic appearance of Clara Bow’s dark, smudged kohl rims. Kohl was also used for eye-shadow, although cream eye-shadow was available later in the decade. Dark grays were the favorite colors, but many women chose shades that matched their eye color.

Eye brows were shaped thin and curved with a slight downward point at the inner end. The thickness of the eye was even all around. Eyeliner, in pencil form was used on the eye brow

http://vintagedancer.com/1920s/makeup-starts-the-cosmetics-industry/

Due to World War I, there was a higher percentage of women than men so makeup was seen as a way to emphasize beauty and attract guys.

20's women would cut their hair short,, disregarding the Victorian belief that hair was the 'crowning glory'. the Bob was the hairstyle of the centaury. It represented freedom, rights, opportunities, and options for women. Coco Chanel (1883-1871) popularised the look. Some women who worked with the public e.g. teachers, got fired from their jobs for having short hair because it was frowned upon.

Finger waves were a big look in the 20's, which most people would automatically associate with this genre. Wigs where also a big thing, however they where made to look natural and discrete. A common accessory in the 20's was the browband- which was a thin material around the forehead.

inspiration

https://vintagehandbook.files.wordpress.com/2013/01/d7aa6b8e3edca4296636864fc1afac96.jpg

 moodboard



 

 

From researching the 1920's, I decided to create my own design of the 1920s makeup.

 

facechart

Products used:

o   Moisturiser

o   Concealer

o   Foundation

o   Translucent powder

o   Highlighter

o   Eyeshadows

o   Lip liner

o   Lip stick

o   Blusher

 

In today’s lesson, we all got to choose a period look to practise, I choose the 1920’s as I found this look very captivating and creative. The 1920’s was the time where the girls are rebelled and starting living a bit wilder. They started experimented with their hair and makeup, using dark and bold colours. We were told to try and link the look with a character of a film of that time, so I chose Daisy from The Great Gatsby as that was set in the 20’s.

 

I started off with cleanings and moisturising the skin prepping it for the makeup. For this look, I was going for a deep brown/black smokey eye so I decided to begin with the eyes in case any of the pigments fall onto the skin as black can be very messy to work with. I chose to do this so I wouldn’t have to redo the whole face makeup again if there was any fallen eyeshadow as it would waste too much time. It is much easier and quicker to clean up a fresh face from the black colour.

 

I used a very light nude colour as my base firstly, then gradually built a black colour In the crease and blended it out. I then used a natural colour on the lid so it wasn’t too over powering, and also because the character Daisy that I was linking my design too, didn’t have all black eyes like most 1920’s women. The women in the 20’s would have used products like charcoal to achieve the dark eyes, this is why I chose the colours I did. They also wouldn’t have blended the eyes out, so this is a modern adaption to the iconic look of the 20’s makeup.

 

After the eyes, I then moved onto the face. I concealed any blemishes to begin with to give her a flawless look. The women in the 20’s had pale skin, so if I were to have had a darker skinned model, I would have to had tried to whiten out the skin, but seeing as my model was quite pale, I didn’t have to do this. I matched her foundation to her skin and used translucent powered to then set the liquid. I then applied a deep blush onto the cheeks as that was a big then in the 20’s. They would have pinched their cheeks during the day to keep the rosiness prominent.

 

Eyebrows in the 20’s was a big thing! They only started to pluck their eyebrows and most women probably didn’t know how to do it, so they were relatively thin and very dark, nearly a black colour! However Daisy from The Great Gatsby’s eyebrows where not that dark, but had that distinctive shape that was related to the 20’s, so taking both into consideration, I chose to do the eyebrows a dark brown colour, not black because I felt it would take the overall look away. The eyebrows were very rounded, there wasn’t much shape to them in the 20’s.

 

After the eyebrows, I then began on the lips. I used a dark red lip pencil to outline the lips and made sure the cupids bow was emphasized as that was one of the many iconic traits of this century. I then filled the lips in with red lipstick. I then highlighted the high points on the face – cheek bones, nose, eyebrows and the top of the lip, so they stood out in the photos.

 

I believe my overall look turned out well and suited my model. I was pleased with the finishing look but if I was to do it again, I would spend more time on the eyes getting them perfect and I would use a darker colour to make them really stand out. I felt the red lipstick was a perfect colour and suited the look well. If I where to do this on the set of the Great Gatsby, I would use a much darker eye colour and heavier face makeup foundation to make it suitable for tv and film lighting and hd cameras, and I would use setting spray to hold the makeup in place

1920's- great catsby look