Bibliography

1920s makeup guide. (2015, December). Retrieved from The 20-2-40-Style-Syndicate: http://www.return2style.de/swingstyle/makeup/20amimup.html

1920s Makeup Starts the Cosmetics Industry- History. (2015, November). Retrieved from Vintage Dancers: http://vintagedancer.com/1920s/makeup-starts-the-cosmetics-industry/

1940s makeup guide. (2015, december). Retrieved from The 20-2-40-Style-Syndicate: http://www.return2style.de/swingstyle/makeup/40amimup.html

1966 Alexandra de Markoff. (2016, jan). Retrieved from eyeshadow lipstick: http://www.eyeshadowlipstick.com/4583/1966-alexandra-de-markoff/

(2015, November). Retrieved from Glamourdaze: http://image.glamourdaze.com/2013/05/1909-Makeup-Look.jpg

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(2015, November). Retrieved from Glamourdaze: http://image.glamourdaze.com/2013/05/1910s-makeup-style.jpg

(2015, November). Retrieved from Glamourdaze: http://3.bp.blogspot.com/-5CGX6LYyBJE/UaY4oJOWbjI/AAAAAAAADdk/hEqR-PreLrg/s1600/Fotor052918189.jpg

(2015, December). Retrieved from Glamourdaze: http://vintagemakeupguide.com/wp-content/gallery/1920s-flapper-makeup-style/1920s-flapper-makeup.jpg

(2015, december). Retrieved from https://vintagehandbook.files.wordpress.com/2013/01/d7aa6b8e3edca4296636864fc1afac96.jpg

(2016, January). Retrieved from 1950s: http://1950s.weebly.com/womens-roles.html

(2016, january). Retrieved from http://img2.timeinc.net/people/i/2009/specials/archive35/beauties/marilyn-monroe.jpg

(2016, january). Retrieved from http://hair-and-makeup-artist.com/wordpress/wp-content/uploads/2012/06/Revlon-lipstick-colours.jpg

(2016, jan). Retrieved from Glamordaze: http://image.glamourdaze.com/2013/05/Grace-kelly-the-1950s-makeup-look.jpg

(2016, jan). Retrieved from http://hair-and-makeup-artist.com/wordpress/wp-content/uploads/2012/06/1950s-eyeshadow-colours.jpg

(2016, jan). Retrieved from pinterest: https://www.pinterest.com/pin/449093394064718752/

(2016, jan). Retrieved from Da La repubblica: http://m.repubblica.it/mobile/d/sezioni/cucina/2015/01/09/foto/cibo_arte_mostra_brescia_seicento_warhol-2441103/1

(2016, jan). Retrieved from pinterest: https://uk.pinterest.com/pin/405394403927230368/

(2016, jan). Retrieved from http://cf.ltkcdn.net/makeup/images/slide/149733-522x698-very-heavy-80s-makeup.jpg

(2016, jan). Retrieved from http://images4.fanpop.com/image/photos/16100000/Rachel-Green-rachel-green-16164568-300-400.jpg

(2016, jan). Retrieved from https://c2.staticflickr.com/8/7034/6454148257_392e817b84_z.jpg

(2016, jan). Retrieved from https://s-media-cache-ak0.pinimg.com/236x/fa/c4/b7/fac4b739e010f1c543fc542c919b582e.jpg

70s makeup. (2016, jan). Retrieved from Classic 70s: http://www.classic70s.com/70s-makeup.html

80s makeup. (2016, jan). Retrieved from lifestyle lounge: http://lifestyle.iloveindia.com/lounge/80s-makeup-9242.html

Beauty and Make Up . (2016, jan). Retrieved from fashion.era: http://www.fashion-era.com/make_up_part_2.htm#1960s_Make_Up

Beauty by the Decade: The 1960s. (2016, jan). Retrieved from College fashion: http://www.collegefashion.net/beauty-and-hair/beauty-by-the-decade-the-1960s/

Beauty Retrospective: The Natural 90s. (2016, jan). Retrieved from She said beauty: http://blog.shesaidbeauty.com/2012/08/07/beauty-retrospective-the-natural-90s/

D, G. (2015, November). Makeup through the years, the 1930s. Retrieved from Dazzlin Gal: http://dazzlingal.com/2011/12/05/dazzlin-makeup-through-the-years-1930s/

Eyeliner and Liner Notes: A History of Makeup (1900-1920). (2015, november). Retrieved from Millihelen: http://millihelen.jezebel.com/eyeliner-and-liner-notes-a-history-of-makeup-1900-192-1694795069?trending_test_d&utm_expid=66866090-62.YkETBcIMTk2uX1oytHipyg.4&utm_referrer=http%3A%2F%2Fwww.google.co.uk%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3D

Hippie. (2016, jan). Retrieved from Encyclopaedia Britannica: http://www.britannica.com/topic/hippie

History of makeup 1900-1919. (2015, November). Retrieved from Glamordaze: http://glamourdaze.com/history-of-makeup/1900-1919

History of makeup -1930s. (2015, December). Retrieved from Glamordaze: http://glamourdaze.com/history-of-makeup/1930s

History of makeup- the 1920s. (2015, December). Retrieved from Glamordaze: http://glamourdaze.com/history-of-makeup/1920s

http://hellogiggles.com/make-up-a-history-part-2-1940s-rita-hayworth/. (2015, December). Make-Up: A History – The 1940s, Rita Hayworth/Dita Von Teese Style. Retrieved from Hello Giggles: http://hellogiggles.com/make-up-a-history-part-2-1940s-rita-hayworth/

Makeup History - 1980's. Girls just wanna have fun!! (2016, jan). Retrieved from Zoe Karlis: http://zoekarlismakeup.blogspot.co.uk/2012/05/makeup-history-1980s-girls-just-wanna.html

makeup through the ages. (2016, jan). Retrieved from pretty in the east: https://prettyintheeast.wordpress.com/2014/06/20/makeup-through-the-ages-1970s-inspired-look/comment-page-1/

pop art. (2016, jan). Retrieved from tate: http://www.tate.org.uk/learn/online-resources/glossary/p/pop-art

pop art. (2016, jan). Retrieved from art factory: http://www.artyfactory.com/art_appreciation/art_movements/pop_art.htm

popart. (2016, jan). Retrieved from carletonart: http://carletonsart.blogspot.co.uk/

the history of makeup- 1940s. (2015, december). Retrieved from Glamordaze: http://glamourdaze.com/history-of-makeup/1940s

the history of makeup 1950s. (january, 2016). Retrieved from glamordaze: http://glamourdaze.com/history-of-makeup/1950s

the history of makeup- 1960s. (2016, jan). Retrieved from glamordaze: http://glamourdaze.com/history-of-makeup/1960s

What is the hippy movement. (2016, jan). Retrieved from vietnamartwork: https://vietnamartwork.wordpress.com/what-is-the-hippies-movement/

Women’s 1940s Makeup: An Overview. (2016, january). Retrieved from Hair and makeup artist handbook: http://hair-and-makeup-artist.com/womens-1940s-makeup/

Women’s 1950s Makeup: An Overview. (2016, january). Retrieved from hair and makeup artist handbook: http://hair-and-makeup-artist.com/womens-1950s-makeup/

Women’s 1970s Makeup: An Overview. (2016, jan). Retrieved from hair and makeup artist handbook: http://hair-and-makeup-artist.com/womens-1970s-makeup/

 

Evaluation

From researching all these eras, I have learnt a lot about them individually which has helped me to put them into practise. I have learnt what colours they used, what resources they had to create their look, and how they changed. I believe from my first periodic makeup application to my final look after researching them all that you can clearly see how the research has affected my thought process. At first I copied the 1920’s look and done exactly what I saw from Daisy in the Great Gatsby, but when it came to my 1970’s photoshoot, I took all the research on board and designed a look that I thought would fit in with the 70’s and didn’t try to recreate an exact look.

 




1920s- Daisy Great Gatsby

 This is my 1920’s look that I did in October, before looking into and researching the era. I tried to recreate Daisy from Great Gatsby by using the colours and methods that was used to create her look. I feel like my makeup application looked well and it is clear to define the era, however there was no thought or creative measures that went into recreating this look from me.

 

However, when it came to April and I had a photoshoot for an era, I believe my creative and unique side was visible as I didn’t just try to copy a look, I designed my own. Once I began looking into every era, it was much easier to be creative with applications because I understood what was going on at the time, what resources they had to create their looks, who was an icon then etc. Celebrities where a big influence on people and especially when it came to makeup. Everybody wanted to look like somebody, so celebrities makeups started to become trends. E.g. Marylin Monroe.

 

I feel like this project has helped me to understand where certain looks brew from and why they are so popular. It has also taught me how even when there were no clinical makeup products, people would use whatever they could to make themselves beautiful.

 

I believe that through looking at the eras and researching each, I have a clearer understanding and can automatically tell if a makeup design has taken an influence from a certain period. I also feel like I can now be creative with an era look, e.g. not copy a look but be creative and design one myself as I now feel confident enough to do that.

 

My 1970’s photo shoot look was my own design, using elements from my research so I could fit in with the era e.g. the colour choices. I used gold and pink for the eyes because it relevant to the era, and was colours that people back then would have used.  I looked at old magazines, TV shows and images to try and come up with a design that I thought would be relevant to this era, and one that was clear to set it apart from other eras. I didn't want a bold look, so to do this was very tricky, but I believe I had overcome it and it was successful.


I was very happy and proud of this look because I think it shows how far I have come over the year and how much I have progressed and now have the confidence to create my own look.

 

1970s design

 

Health and safety- makeup, hair and wig dressing

In all work places, there is the possibility of an accident. All types of work exposes people to dangers and hazards. It is important to make sure that peoples safety is not put at risk and their health is not damaged while they are working. Everyone should work in a safe and clean environment.

 

 

There is more than 200 people killed every year from health and safety issues and problems, and more than one million injured and ill made by work.

 

Hazards in the workplace are things that could possibly cause harm or danger to an employee. Hazards can be anything from tripping over a wire, to getting an infectious disease spread from one co-worker to another. Once you identify the hazards, you then have to assess the risks and record the results, then try to fix the hazard or prevent it. You identify the main things that could cause harm, and try to prevent that harm from happening.

 

In a business there must be a first aid kit and welfare facilities- it’s the law! If an employee finds any hazards or dangers, they should report it, which should then get recorded by the manager or person in charge and then it should be fixed or made sure no one can be put in danger from it.

 

In the makeup industry there are a lot of very dangerous hazards that are vital to prevent properly:

http://thumbs.dreamstime.com/z/slipping-27883485.jpg

·         Spillages of water, chemicals and substances can cause someone serious injury if it’s not taken care off immediately and cleaned/mopped up properly. Someone might not see it and slip on the liquid, which could cause them to bang their head off the floor which could result in serious injury

 

·         Electrical Safety-Many of the equipment that would be used, like hair curlers, straighteners, hair dryers are subjected to wear and tear, they should all be checked properly and labelled if the item is faulty to prevent use so everyone knows the item may be dangerous and cause harm to others. These appliances also have long wires which could cause people to trip on and fall so you must be cautious where the wire is at all times, even when it’s not in use.

·         Patch test- A lot of the substances and chemicals used in special effects makeup could potentially cause irritation to the skin and may lead to serious harm to the model it could be applied on to. To prevent this before applying the makeup, the MUA should always do a patch tests to make sure the client will not have a reaction and is not allergic to the products that will be used on their skin. If the MUA did not do a patch test previous to the event or show and they use, for example, latex, it may cause irritation and bring redness to the skin, making the design look off, and worst case scenario, that person could be allergic to latex and could end up being hospitalised.

·         Hygiene- There is a risk of transmitting infections when using equipment and products on different clients. The MUA must make sure that all brushes and equipment are cleaned before and after every new client. If they aren’t clean, and the previous person to have had the brushed used on them had an eye infection, for example, it could easily spread to the next person who used them if they are not cleaned thoroughly. If this happens when you were doing a celebrities makeup, you could get sued!

·         Disposables- You should always use disposables whenever possible when applying makeup. E.g. when putting mascara on a client, if you use the same mascara wand as you use on someone else, there is a risk of spreading infections, so you should always use disposables, one for each eye, and no double dipping!

·         Use techniques which prevent cross contamination of creams and other makeup products

 

Many of the products used in the makeup industry are flammable, be aware of dust and aerosols that can form explosive mixtures with air and so all sources of ignition must be eliminated. If you where do to someone’s hair in a theatre company, and the actor or actress had to use a lighter on stage and you had to use a lot of hair spray in their hair to get the look you wanted to create, it could potentially cause a disaster unless you use heat resistant products…and even if you do, it’s still a major risk to take!



https://upload.wikimedia.org/wikipedia/commons/thumb/6/6d/GHS-pictogram-flamme.svg/2000px-GHS-pictogram-flamme.svg.png

 

 

“Your employer is responsible for your health and safety while you are at work. If you are injured as a result of an accident at work, or become ill as a result of your work, and if you believe your employer is responsible, you may be able to seek compensation from them. The Employers Liability (Compulsory Insurance) Act 1969 requited your employer to have at least a minimum level of insurance against any such claims. The Employers Liability insurance will cover relevant work injuries or illness whether these are cause on or off site”

www.hse.gov.uk/pubns/hse39.pdf

 

Employers must ensure the health and safety of their employees and the wider public who come in contact with their business. Everyone should be able to work in a clean, well maintained, well-lit and well ventilated work place without the risk of their health and safety

A consultation sheet should also always be filled in before the makeup is applied. They can be used to find out if there are any contraindications which may prevent you from carrying out a treatment. All professionals carrying out treatments must keep their client’s consultation cards and store them. Client consultation sheets could help professionals find out if their client:

 

·         has had the treatment before – this can indicate wither a patch test is required

·         has asthma – this could be an issue because of loose powder or sprays

·         has had a recent injury – this could be dangerous as open wounds can cause cross contamination

·         has allergies - this is a vital part of the consultation process as a client could be allergic to any type of product used

·         skin type – skin type is important if the client is using a certain product it might react different to their skin

 

http://beautysalonsafety.co.uk/news/consultation/

 

https://2.bp.blogspot.com/-rtbxTAK_xtI/UzYKs52bCqI/AAAAAAAAAns/qH-eg-nP4uU/s1600/consultation%20Form.jpg

 

A risk assessment should also be carried out before any work can take place. A risk assessment is a systematic process of evaluating the potential risks that may be involved in a projected activity or undertaking. These are normally presented in a table form which would clearly indicate any hazards or problems in the workplace.

risk assessment example

In the hair and wig dressing department, health and safety regulations are very important to follow as there can be a lot of hazardous problems. Some from the products, and others from posture of the hairdresser.

 

o   Lower back problems are usually caused when the hairdresser stands for prolonged periods of time. Such problems also occur from spinal twisting or bending. They are further aggravated when the employee is obliged to sit on stools without leg support or back rest.

o   Shoulder problems occur when the worker constantly holds his or her arms above shoulder level or in abduction (upper arm positioned out to the side) for extended periods of time. This is observed during cutting or styling hair.

o   Neck problems occur as a result of bending the head in the forward position or when turning it constantly from side to side to view the client’s hair.

o   Awkward gripping of utensils accompanied by repetitive and forceful movements normally causes elbow, wrist and hand problems.

o   Standing for long periods of time can induce problems such as varicose veins, poor circulation and swelling in the feet and legs.

o   In this category of risks manual handling of heavy goods or equipment can be implicated with lower back injuries. Bad organisational procedures such as unclear distribution of responsibilities, extended working hours, especially under intense conditions, and absence of rest periods aggravate the above symptoms.

o   With the aim of preventing injuries or symptoms, it is important to take a number of measures. These can be divided into, first, a proper design of the work environment and, second, appropriate work practices.

o   In the first case the salon’s layout and the location of equipment and materials are important in determining how the employer moves and positions him- or herself in the workplace.

o   The hairdresser must have sufficient space around him- or herself to move freely and change body position so that he or she can reduce excessive reaching and bending.

o   All workbenches must be constructed at appropriate heights and hairdressers’ chairs must always be height adjustable.

o   Not only must equipment and materials be within easy reach, but considerations should also be taken for their weight and bulkiness. This can be facilitated by the use of trolleys with wheels.

o   With regard to work practices, it is important that the tasks vary as much as possible, so that the employee uses different muscles and allows muscles to recover (rotation of tasks). This can be accomplished by alternating between sitting and standing, for example when cutting hair, or alternating between different tasks such as sweeping and shampooing hair.

o   The purchase of ergonomic tools with bended or adjustable grip keeps the wrists straight. Ergonomic issues should also be considered when new hair wash installations are purchased. The same applies for handheld hairdryers and scissors.

o   Clearly defined responsibilities, equitable distribution of tasks, proper time allotments and rest breaks can help to diminish ergonomically induced symptoms.

o   Health surveillance is a prerequisite for prevention.

o   The doctor’s opinion with regard to whether a pregnant employee should be exempt from some tasks should always be followed. Provisions in legislation and collective agreements for the protection of maternity should be adhered to.

o   Risk assessment in a hairdressing salon should take into account working conditions suitable for pregnant employees. 

https://www.google.co.uk/url?sa=t&rct  

 

Proper organisation in this respect entails that footstools, equipment, coat hangers, product displays, magazine racks, etc. do not obstruct free passage. In addition, in order to prevent trips care must be taken so that electrical cables or cords do not cross the salon’s floor. To prevent slips, all floor surfaces must be dried and immediately cleaned from spills and hair constantly swept away

 

Contact with hairdryers and steamers that may have hot surfaces can cause burns. Care must also be taken to avoid continuous contact with excessive hot water. It is important that all utensils such as scissors, razors or clippers are handled carefully, kept in good condition and stored with protective coverings

 

https://www.google.co.uk/url?sa=t&rct 

 

 

 

http://www.walkersafety.co.uk/pageimages/4072310%20accident.jpg

 

1990s

In contrast with the ‘anything goes’ makeup of the 70s and 80s, the 90s seem relatively tame and normal in comparison. No one wore bright green shadows and fuchsia lips in vogue, as the 90s saw a flood in the popularity of matte colours, carefully tended skin and natural brows.

After a decade of wearing often elaborate makeup, many of the early 90s trends encouraged women to let loose and promoted a natural, no makeup look. Grunge style, popularized by rock groups such as Nirvana, saw devotees allowing their long hair to flow pin straight and free with little to no makeup. On the opposite end of the spectrum, 90s darling Jennifer Aniston popularized “The Rachel”, a look just as much about the hair as the makeup. The hair cut quickly became one of the most requested in America and her signature matte, mauve lips were ‘the thing’.



Jennifer Aniston- iconic 1990s figure

http://images4.fanpop.com/image/photos/16100000/Rachel-Green-rachel-green-16164568-300-400.jpg

Many of the looks we see throughout the years are cringe-worthy today. Dark mauve or brown lip liner filled in with a creamy nude, is not a look that anyone would recommend or deem flattering in 2016. Taking past trends and making them work with modern sensibilities and palettes is always a must.

As consumers became increasingly sophisticated, brands met the challenge with muted brown toned makeup meant to enhance a woman’s natural beauty. From grunge to glamorous makeup looks, matte foundation was in. A modern base product that matches your skin tone and make sure to opt for coverage that suits your needs. The 90s look can be modernized by selecting a tinted moisturiser, as the natural look that is so popular now was also a mainstay of makeup twenty years ago.

Thick eyebrows were the emblem of catwalks and runways in 1990s. Not only were brows filled in, they were also groomed to perfection and brushed up to enhance thickness and shape. Cindy Crawford is a wonderful example of a classic 90s brow: squared off but carefully arched, Crawford’s brows were almost as popular as the model herself.

cindy crawford

https://c2.staticflickr.com/8/7034/6454148257_392e817b84_z.jpg

The 1990s gave birth to popular brands such as Stila, Urban Decay and Hard Candy, all of which made a name for themselves with their eyeshadows. While shimmer was not uncommon—just look at the Spice Girls—matte, earth-toned shades were in. Enhance the 90s inspired brows by applying the cream shade on the brow bone just beneath the arch, as well as at the inner corner of the eye. Coloured mascara was immensely popular, but this doesn’t mean that cobalt blue lashes are a must today. A plum shade will add complexity to your otherwise simple eye makeup, while evoking the subtle glamour of the era

While contouring was not yet a household term twenty years ago, matte neutral blush shades exaggerated cheekbones and did not compete with full matte pouts. While a thick line of blush was often applied just beneath or above the cheekbone the look was often severe and unnatural.

Perhaps the most recognizable makeup trend of the 90s, full matte mauve lips, can be easily modernized to suit our needs for a nude plump pout. Though many women called upon lip liner to give the illusion of full lips, and often lined outside the natural boundary of their lip line, a modern mauve lipstick in a matte formulation will give the same look without fudging the natural shape of your pout.

magazine front page

https://s-media-cache-ak0.pinimg.com/236x/fa/c4/b7/fac4b739e010f1c543fc542c919b582e.jpg

Remember the 90s were all about enhancing your own unique beauty and empowering you to wear makeup as you choose.
http://blog.shesaidbeauty.com/2012/08/07/beauty-retrospective-the-natural-90s/

moodboard

1980s

Make up in the 80s era was bold, bright and big. Stars like Brook Shields, Madonna, Cyndi Lauper, and Joan Collins were excellent icons of the 1980s fashion and style. The television shows of the 1980s era like ‘Dallas’ were fun to watch. The runway shows at Dior, Prada and Marc Jacobs were genuine tributes to the hardcore 80s glamour and punk style. If you have lived through the 80s era you might be familiar with the 80s look. The makeup of eighties era was bold, fun, exciting and full of delight.  80s makeup seemed trendy and normal at that period of time but differs in the natural look of the present times.

 

inspiring look

https://uk.pinterest.com/pin/405394403927230368/

Everything big, bold and bright was in thing whether be hair styles, clothes or makeup. Makeup in the 80s factually involved painting faces. Bold, dark and dramatic eyes with highlighted cheekbones were most important part of makeup. Eyes were colored in bold shades of eye shadow in dark hues of blue, green, purple, and layers and layers of eyeliner was applied. Women of the 80s loved to put on lipstick that popped in bright shades. Makeup was incomplete without mica, a shimmering and shining metallic powder used on the eyelids and other parts of the body. If you want to experiment with 80s style makeup, go ahead and do it. You don’t have to be 80s rock stars to have fun with these intensely colorful ideas and 80s makeup style

 

Eighties makeup symbolizes everything that is big, bold and bright. Women promised their bold courage in the eighties era with lot of pride. Bold and dark colors were the trend. The color palette ranged from blues, greens, fuchsia, orange, reds, and mauve. Women in eighties wore their makeup on the lips and eyes with heavy liners in bold colors, and carried them well. They would have worn their makeup into their workplaces as part of the growing power look. The makeup was exaggerated, huge and bold. Makeup was complemented with big hairstyle on large shoulders. The common style was applying heavy mascara and liners, eye shadows in bright tones of greens and blues, and heavily lined lipsticks in bold colors. This also made a statement of power, self-respect and being taken seriously at the workplace. 

heavy eye makeup inspiration

http://cf.ltkcdn.net/makeup/images/slide/149733-522x698-very-heavy-80s-makeup.jpg

Women in the eighties were leaving their hesitations and were blossoming up into their own individualities. They became more sophisticated and powerful. This confidence and power spread through in their makeup styles and their clothing. Women clothing was now more about power suits and was complimented by bright makeup. Among the many bright colors used blue, fuchsia and turquoise tones were very popular with the women of eighties. The cosmetic companies also came out with bright color palettes, especially for nighttime makeup routine

http://lifestyle.iloveindia.com/lounge/80s-makeup-9242.html

 Madonna had a massive influence throughout the 80's and made heavy brows and beauty spots quite fashionable, with women frequently drawing on their moles and leaving their brows natural

http://zoekarlismakeup.blogspot.co.uk/2012/05/makeup-history-1980s-girls-just-wanna.html

inspiring look

http://zoekarlismakeup.blogspot.co.uk/2012/05/makeup-history-1980s-girls-just-wanna.html

 

 

moodboard

 

16/10/15- 1980’s afro

 

Today in lesson, we got taught a technique to complete a 1980’s afro style hair. There are many ways on how to do this look, with crimpers or curling chopstick tongs for example, but we completed this look by using metal hair pins, which are wider than normal hair clips, and straighteners.

 

We started by sectioning the hair as it is much easier to work on smaller parts rather than one big head of hair. I sectioned it into four sections, two from the middle to the ear, and two from the ear to the back of the head. Firstly, I had to take a very fine piece of the hair and wrap it in a figure of 8 around the hair pin starting from the very root of the head, going over and under all the way until the hair was at the bottom. Then I took the straighteners and pressed the heat onto the hair pin with the hair and then left it to set, and went on to the next piece of hair. Then when all the hair was finished, I then removed the pins and it left a pattern in the hair, for when I brushed it out it gave it an afro look.

 

I was so shocked at how easy and well this look turned out because I had never heard of it before. It is a simple yet effective technique that if I were to work on a film or tv set and had relevance to this era e.g. Saved by the bell, I would definitely use this technique to complete the look.

1980s afro

 

1970's

If you look at the clothing of the 1970s, it was sort of “out there”, whereas the 70s makeup trends of the decade were actually quite subtle. Women looked pretty and natural though there was always a little splash of colour that brightened up the face that gave a playful or mysterious look.

magazine page showing eyeshadows

http://prettyintheeast.com/2014/06/20/makeup-through-the-ages-1970s-inspired-look/

The heavy matte foundations of the previous eras, e.g. the long false eyelashes that Twiggy donned in the 1960s, lip liners, dark or bright lipsticks, and heavy mascara, where all gone in the 70’s

Instead, women who followed the 70s makeup trends looked almost luminescent, a tradition that has begun to re-emerge in the world of cosmetics. Foundation was never thick or heavy and matched the skin tone as best as possible.  Makeup in “nude” colour that simply evened the skin tone was the best seller because women were hoping to achieve a very natural 70s makeup look. If it appeared that a woman was wearing no makeup at all, she had met her goals.

In some cases, women went for a tanned look, using a natural-looking bronzer to achieve the effect. For blush, most makeup experts recommended a rosy look and women achieved this by using a translucent gel blush rather than a powder blush. This type of blush added a natural touch of colour to an otherwise neutral palette but also gave the skin a healthy glow.

When it came to choosing eye makeup, women of the 70s inhanced their eyes and drew attention to them as much as possible.  Eye shadows were usually very colourful shades, especially blues and greens, but neutral pinks and browns were chosen as well.

 

traditional eyeshadow colours of the 70s

http://hair-and-makeup-artist.com/womens-1970s-makeup/

 

Eyeliner was another important tool in every woman’s makeup bag. This beauty tool was used to draw the cat-like lines on the eyelid. Liner added a kind of mysterious look to the face and was used liberally. Mascara, in contrast, wasn’t used very often in the 70s. If it was, it was employed to lengthen the lashes but not for thickening.

On the lips of a typical 70s women, you would never see shades of lipstick that contained the words red, plum, or raisin. On this part of the face, neutral was the name of the game as well. Most 70s women preferred to draw more attention to their dramatic eyes so they chose lip gloss or frosted lipstick in very muted shades of pink, peach, or even nude. Lips were almost transparent and lip liner was a definite no-no.

http://www.classic70s.com/70s-makeup.html

 

iconic makeup

http://hair-and-makeup-artist.com/womens-1970s-makeup/

 Hippie Movement

The hippies where a period in the 60’s in which people, mainly younger people, were trying to break away from societies’ values that were being placed on them.  They did this by protesting what they saw wrong with the world, including the Vietnam war.  Peace became the ultimate message of the 60’s.

The hippies Movement began in San Francisco and spread across the United States.  Many hippies relocated to a certain area of San Francisco known as the Haight Ashbury District.

Drugs were a huge part of the hippie movement, marijuana being the most commonly used drug of the decade, followed by LSD.  The Hippies also took the form of dropping out of society to enforce the changes they felt necessary.  It was an era of rebellion.
https://vietnamartwork.wordpress.com/what-is-the-hippies-movement/

hippys

http://www.britannica.com/topic/hippie

 

moodboard

 



1970’s look – 2/3/16

Products used:

o   Moisturiser

o   Concealer

o   Foundation

o   Powder

o   Contour

o   Eyeshadow

o   Eyebrow filler

o   Eyeliner

o   Eyelashes

o   Lip gloss

facechart

Today I had a two-part assignment for a period hair and makeup look of your choice. The first part, we had to pick an era that we had never done before, and come up with a design that was relevant to the era. I choose 1970’s because I had never done it before and I wanted to do something different.

 

I started by cleansing and moisturising my models skin, prepping it for the makeup. I concealed all blemishes and dark areas under the eyes to give a flawless look in the photos. I then matched foundation to my models skin tone and applied all over the face then set the foundation with translucent powder. I then added a little contour on the cheeks and forehead of my client, not too much, but enough to create a shadow in the images.

 

I then began filling in the eyebrows. I was happy with my models natural eyebrows because in the 70’s, eyebrows were kept quite bushy, but not untidy, which my model matched perfectly so I just had to fill them in a little bit to get a nice shape to them.

 

I moved onto the eyes after the brows. I started with a light nude colour as my base, then I applied a gold shimmer eyeshadow to the lids, and brought the colour right up to near the eyebrows. I then added a pink shadow to the very bottom of the eyebrows, going into the eyebrows but not enough to take away the colour from them. I then brought the pink down at the inner corner of the eye to the tear duct. I also applied the pink eyeshadow on the lower lash line, then finished the eyes off with winged eyeliner, eyelashes and mascara. I used these colours because they are bright colours, but not outstanding. I wanted this to be a subtle but clear 70s look so I thought these colours were perfect.

 

I then went on to the lips. I didn’t want anything bold for the lips in this look, so I simple applied a pale pink eyeshadow to the lips, then added lip gloss for a glossy effect.
 

I absolutely loved this look and how it turned out on the photos. I wanted to do something a bit different, but stay within reason to the 70’s as they experimented with colour because of the ‘hippy’ movement.

1970s traditional look

 

 

For the second part of this look, I had to then change the period look, and change it into a current trend version. I decided since the first look was quite subtle, I would change it completely and make a version that is very bold and bright.

 

facechart- current trend

I removed the eye makeup from the previous look, and instead of using colours like light pink and gold, I would use very bold purples and blues. I used these colours because i wanted the look to be bright and stand out, and to be completely different from the first one. Through researching this era I linked the bright colours through the information I founded as they would have used a lot of blues and purples. I started by using a deep purple/blue colour on the crease and blended it around the eye. I then used a shimmer purple over this to create a shinny effect. I then added a dark bright blue on the corner of the eyes and blended it in with the purple. The shimmer from the purple then added shimmer to the blue. I then used a lighter blue from the tear duck to around the middle of the eye until it met with the darker blue and blended them two together. I then put white in the tear duct so the look didn’t make the eyes look small. I then blended some of the colours I used on the top of the eye to the lower lash line. Then I finished with a bolder eyeliner with a flick, eye lashes and mascara for the lower lashes.

 

After applying the eyeshadow, I found that a lot of the pigment had fallen onto the face, which meant I could try to gently brush it off, or I could remove the whole face makeup and start again. I tried to brush it off but it smudged and created a worse mess than it was in the first place! So I had to remove the whole face and start again, with concealing, foundation, powder and contour. I made the contour much stronger in this second look because I want it to be much different that the first look, and I didn’t want to go for subtle in this one.

 

For the lips, I removed the shinny gloss, and used a dark purple lip liner to outline the lips, which I then filled in with purple lipstick. I then used the shimmer purple eyeshadow on a fluffy brush and gently stroked over the lips to create an almost neon shimmer effect on the lips.

This was one of my favourite looks to do because I found it very fun to do and it was different to all the looks I’ve done before. I wanted to show the difference in the two looks clearly which I believe I have done well. I think this look worked well and I am very proud of it. If I were to do this again I would change the order in which I perform each element of the makeover as it wasted time and products.

1970s changed to current trend